Promote your product while protecting your margin
CPG marketers have a daunting checklist right now: drive volume, prove ROI, and stay top of mind while defending brand equity and margin.
Discounting has become the default as private brands gain ground and shopper loyalty wanes. But it’s a band-aid, not a solution.
In the long-term, heavy promotions water down the reasons why consumers should love and choose your brand. At the end of the day, they won’t remember the dollars off they’ve been conditioned to expect – but they will remember how you made them feel.
TLC helps brands and shopper teams move from default discounts to delivering experiences that connect with consumer passions. We build incentives and programs that tell your brand story, feel meaningful, and inspire loyalty. And we do it all for a fraction of what traditional promotions cost your brand.
The result is a scalable alternative to discounts that strengthens your brand instead of diluting it.
What if…
- A snack brand could offer dining credits for every purchase on over 18 million packs, while staying within their marketing budget?
- A household brand could offer free kids’ admission to 1,000+ national attractions with every purchase?
- A personal care brand could offer a free blowout or beauty treatment with shampoo purchases?
We’ve helped leading global brands do all of that and more.
In theory, offering valuable rewards should either mean big promotional budgets or a smaller pool of qualifying shoppers. But the opposite is true with TLC’s model.
We’ve built a global rewards ecosystem that turns the classic cost-to-value equation on its head. Thanks to our unique network of 100,000+ experience partners, our scale, and our IP developed over three decades, brands can give away high-value rewards to more shoppers, at a much lower cost per redemption.
It's a smart value exchange that:
- Drives conversion.
- Captures more opt-ins and behavioral data.
- Builds emotional affinity.
All without the margin and brand erosion of traditional price cuts (which can instead be deployed sparingly and strategically).
Here’s the value multiplier in numbers:
- Sales Volume Without Discounts
Proven sales uplifts and increased basket sizes without a single price cut. - Fixed-Fee Pricing Within Budget
Clear ROI at a cost-per-unit you can plan for – no hidden fees or escalating costs. - Every Shopper Wins
Reward every shopper, not just the lucky few. - Heavy Lifting, Handled
From reward sourcing and microsite builds, to redemption and compliance, we handle it all (while you focus on the rest of your to-do list).
Protect Your Brand. Maximize Your Impact.