The CPG Case Study Collection

This collection of case studies showcases how some of the world’s most iconic brands - from Reckitt to Diageo to Ferrero - are breaking free from the race to the bottom. 

By pairing powerful storytelling with high-perceived-value rewards, they’ve turned everyday purchases into extraordinary experiences. Promotions that not only sold more product but also deepened emotional connections, secured retailer support, and built lasting brand equity. 

83%

of shoppers purchased after POS interaction

13%

sales uplift in a historically negative sales month

9.7%

growth of products purchased within 6 weeks of program