Beyond Price Cuts:
The 3 Promotional Pillars Every Brand Manager Needs to Build Brands that Stick

As a a brand manager, your remit isn’t simply to fill the pipeline with new products. You need to protect brand equity, deliver margin, tell a compelling story, and still hit short‑term sales targets.

Traditional levers like deep discounts and BOGOFs are losing effectiveness and damaging brand equity. To thrive, you need a refreshed promotional framework built on 3 strategic pillars that tap into how people really shop.

Find out how leading marketers are using TLC’s 3 Pillars model to unlock results.

83%

of shoppers purchased after POS interaction

13%

sales uplift in a historically negative sales month

9.7%

growth of products purchased within 6 weeks of program